There are a few ways to search for books and ebooks in the University Libraries collection. One way to begin your search is to use the "Search Almost Everything" box on the left hand side of this page.
A second way to search is using the "Classic Catalog."The Classic Catalog is a bit different from the main search bar. The main search bar will bring up everything in the library's collection, but will also show results from databases, journals, etc. The Classic Catalog, however, searches only the collections owned by the University Libraries and its affiliated local libraries.
Applied Communication Research Methods by
Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth - examples of a concept being used in scholarly research Reflect and React - thought-provoking problems and issues that promote reflection and discussion Voices from Industry - Q&As with professionals working in communication industries End-of-unit activities - exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today's students and industry practitioners will embrace and keep on-hand throughout their careers.
Indie Reframed: Women's filmmaking and contemporary American independent cinema by 
Journalism by
This volume sets out the state-of-the-art in the discipline of journalism at a time in which the practice and profession of journalism is in serious flux.While journalism is still anchored to its history, change is infecting the field. The profession, and the scholars who study it, are reconceptualizing what journalism is in a time when journalists no longer monopolize the means for spreading the news. Here, journalism is explored as a social practice, as an institution, and as memory. The roles, epistemologies, and ethics of the field are evolving. With this in mind, the volume revisits classic theories of journalism, such as gatekeeping and agenda-setting, but also opens up new avenues of theorizing by broadening the scope of inquiry into an expanded journalism ecology, which now includes citizen journalism, documentaries, and lifestyle journalism, and by tapping the insights of other disciplines, such as geography, economics, and psychology.The volume is a go-to map of the field for students and scholars--highlighting emerging issues, enduring themes, revitalized theories, and fresh conceptualizations of journalism.
Advertising by
In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.
How to Create an Idea If You Are Not Ogilvy by
Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?What is the ideal product and how does it help to sell the real product?What is a powerful approach ad people can borrow from physicists and children?Why is the trial-and-error method a sure way to waste intellectual resources?How do you force competitors to advertise your services?What is functional blindness and how does it reduce human creativity?How can you compel a banker to pay you 10 times more for your job?Why does a true ad man constantly feel like a loser?How does a poetry reading improve response on copywriting?Which useful insights can an advertiser learn from a taxi driver?How has symmetry prevented seeing the obvious solution during seven decades?Which tool is the favorite among advertising men of all countries, times, and nationalities?Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.
Advertising in Contemporary Consumer Culture by
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari's notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
