"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life."
The Library of Congress Classification system is used to arrange materials on the shelf by subject with a system of call numbers. Below is a breakdown of call number ranges for advertising. Most advertising books are on the 3rd floor of the library, but look in the Reference collection (1st floor, Learning Commons) for encyclopedias, directories, and other reference materials.
Click the links below to search the library catalog by subject heading (formal terms used in library catalogs to describe and group materials by subject). Can't find a good subject heading for your topic? Ask us!
In addition to the databases listed on the homepage of this guide, search these article databases with keywords to find and access advertising articles in magazines, newspapers, and academic journals.