Qualtrics software enables users to do any kind of online survey data collection and analysis for a variety of purposes depending on the objective of the study. When conducting a survey for website re-design, a survey will help researchers learn more about who the current users are and what they are trying to accomplish. After the launch of a new design, researchers can use surveys to discover if the new design meets the needs of users and it cna help identify areas for improvement. Surveys can happen at any stage of the development process. An online survey can also be a persistent item on a website that allows researchers to continually gauge how users view the website and identify ways to make the site better.