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Guidelines for measuring the user experience

Individual Interviews

Individual interviews typically refer to talking with one user at a time face to face, by telephone, or with instant messaging or other computer-aided means. It is important to write an interview protocol that includes questions and probes to use for follow-up. Individual interviews resemble focus group because they involve talking with users. The main difference between an individual interview and a focus group is that researchers are talking to one person at a time. In an individual interview:

  • You have more time to discuss topics in detail.
  • You do not have to worry about the group dynamics that inevitably occurs in focus groups. 
  • You can give the interviewee your full attention and adjust interviewing techniques.

The purpose of individual interviews can give users a deep understanding of the people who visit a website. Individual interviews are typically used to supplement online surveys. 

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