Individual interviews typically refer to talking with one user at a time face to face, by telephone, or with instant messaging or other computer-aided means. It is important to write an interview protocol that includes questions and probes to use for follow-up. Individual interviews resemble focus group because they involve talking with users. The main difference between an individual interview and a focus group is that researchers are talking to one person at a time. In an individual interview:
The purpose of individual interviews can give users a deep understanding of the people who visit a website. Individual interviews are typically used to supplement online surveys.