Ethnography is a research method central to knowing the world from the standpoint of its social relations. It is a qualitative research method predicated on the diversity of culture at home (wherever that may be) and abroad. Ethnography involves hands-on, on-the-scene learning — and it is relevant wherever people are relevant. Ethnography is the primary method of social and cultural anthropology, but it is integral to the social sciences and humanities generally, and draws its methods from many quarters, including the natural sciences.
Princeton University. (March 27,2023). What is Ethnography? https://anthropology.princeton.edu/undergraduate/what-ethnography