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COMM 2381: Oral Communication

This research guide is built to assist all sections of COMM 2381 with their topics.

Consumer Topics

Product and Brand Research

Use the site: tool 

Use site: in Google to narrow your results. You can use site: to search within websites. Find the base URL of a site (pepsi.com, for example). In Google, type your keywords, then use site:pepsi.com. Google will only search within Pepsi's websiteFor example, if you are interested in the amount of calories in Pepsi products you could search calories site:pepsi.com and results will look something like this:

screenshot of search results

If you are searching for scholarly information about a particular brand you might try adding your search terms in front of site:edu to find articles published by educational institutions. For example, if you are interested in the Walmart brand you could search walmart brand site:edu to get results something like this:

screenshot of search results

Search the Library Databases