This guide is specifically geared toward study in advertising. Need to research historic ad campaigns? Can't figure out how to conduct market research for an assignment? Browse the tabs on the left hand side of the page to help you find the resources you need for your advertising assignments!
"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life."