This is a compilation of information resources about Ernesto "Che" Guevara (June 14, 1928 – October 9, 1967), an Argentine, revolutionary, physician, author, a leader, diplomat, a military theorist and a major figure in history.
There’s something about Che Guevara that convinces older European men that they will become cooler through association with his “brand.” We saw that again yesterday when Mercedes-Benz Chairman Dieter Zetsche launched a new car under a banner picture of Guevara. Years ago, an equally desperate Anglican clergyman tried to stem dwindling congregations with a poster of Guevara wearing a crown of thorns. The hip slogan? “Meek and Mild? As if.”
González, M. (2012). El Che: The Crass Marketing of a sadistic racist. Huffpost. The Blog.