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Advertising

This guide will help you with your advertising assignments and research.

Your Search Starts Here!

Need to research historic ad campaigns? Can't figure out how to conduct market research for an assignment? This guide will help you find the resources you need for your advertising assignments!

Rory Sutherland: Life lessons from an ad man

"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life."

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