MRCH 4600: Senior Seminar

Analyze a geographic area using Census Tract Data:

1. The process starts with the Bureau of the Census American FactFinder. 
2. Locate a Census Tract by doing an "Address Search" on the right hand column of the American FactFinder homepage.  Enter an address near where you wish to start your business. Copy down the Census Tract number.  If you wish to get data for more than one census tract, repeat these steps and note down the tract numbers. Close the box with the grey border.
3. From the left hand side of the page select the light blue "Topics" bar.
   1. When it expands, click on "Dataset".  Select "2015 ACS 5-year estimates".  "Your Selections" box in the upper left corner should have 2015 ACS 5-year estimates listed with a blue and white X at the end.
   2. In the same box, click Product Type and then click Data Profile.  Close the box with the grey border.
4. Next select your geography.  Click on the light blue "Geographies" bar. Click on the "List" tab. Under Geographic Type, select "Census Tract".  Now select your state, county, and census tract number. To select multiple census tracts press the Ctrl key and click on the desired tract numbers. Click "Add to Your Selections". The selected Census Tract number/s will appear in "Your Selections" box on the top left of the page. Close the box with the grey border.
5. On the Search Results screen select the first four results DP02-DP05 for Demographic, Social, Economic, and Housing characteristics for the Census tract/s. Click "View" to see the tables. Use the dark arrows on the top right of the page to scroll between tables. You may print or download tables by using the appropriate buttons.

FedStats - A gateway to statistics from over 100 U.S. Federal agencies.

Bureau of Labor Statistics - Wage Estimates for Memphis Metropolitan Area

Bureau of Economic Analysis-Commerce Department

Statistical Abstract

Advertising Age
Advertising Age International
Advertising Age's Business Marketing
Advertising Age's Creativity
Advertising Forecast
Adweek
Journal of Advertising
Journal of Advertising Research
Journal of Consumer Affairs
Journal of Consumer Behaviour
Journal of Consumer Marketing
Journal of Consumer Policy
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior
Journal of Market-Focused Management
Journal of Marketing
Journal of Marketing Channels
Journal of Marketing Communications
Journal of Marketing Management ( 1070-1988)
Journal of Marketing Management (England 0267-257X)
Journal of Marketing Practice: applied marketing science
Journal of Marketing Research
Journal of Marketing Theory and Practice
Marketing Magazine
Marketing Management
Marketing Research
Marketing to Women
Psychology & Marketing

American Apparel & Footwear Association
American Fiber Manufacturers Association
Association of the Nonwoven Fabrics Industry
Cotton Incorporated
Costume Society of America
Fabric.Com
Fashion Icon
Fashion Institute of Design & Merchandising
Institute of Textile Technology
International Textile & Apparel Association
National Retail Federation

North American Home Furnishings Association

Small Business Resource Center - Consult this database for articles on all major areas of starting and operating a business including financing, management, marketing, human resources, franchising, accounting and taxes. Also includes sample business plans.

Business.USA.gov - Business USA guides you through the maze of government rules and regulations and provides access to services and resources to help you start, grow, and succeed in business.

WomenBiz.gov - A gateway for women-owned business selling to the federal government.

Minority Business Development Agency - Provides business education information, services, and helps minority business clients obtain contracts and capital awards.

Sample Business Plans - Free sample business plans.

Small Business Administration The SBA helps Americans start, build and grow businesses with an extensive network of field offices and partnerships with public and private organizations. Check out the Local Assistance tab.

Business Plan - How to create a business plan (Powerpoint)

Google

USA.gov - The official search engine for the federal government.

Open Directory Project-Retail - This is an excellent source of websites dealing with Retail Merchandising.

APA-Online Writing Lab

APA Style Manual  Print version kept behind the Research and Information Services Desk on the 1st floor of McWherter Library